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Rise in popularity of pickup trucks

Pickup trucks have always been a part of the country. The first pickup truck that was launched Since its launch, they have become a part of every household. These trucks are seen everywhere. Right from hauling farm produces to accommodating big families to camps, pickup trucks are being used for all purposes. The US pickup truck sales statistics will tell you that they are probably the most selling four wheelers in the country.

Rise in popularity of pickup trucks

The first official truck was built almost 100 years ago by Ford in the year 1925. This truck was called 1925 Model T Runabout. For this model, Ford attached a small steel bed and complimented it with adjustable tailgate and a heavy duty rear suspension for a firm support.

Back then, this truck had revolutionized how farm workers moved around their process and raw materials. For 100 years, Ford and many other companies have worked hard to launch vehicles that are heavy duty, versatile and comfortable. People have now reached a place in the timeline of pickup trucks where these may easily become 2-in-1 as a family as well as a business vehicle.

Dodge is another well-known pickup truck brand. Dodge joined the race in 1929 with its improved version of Ford’s pickup truck. This truck was called Merchant Express and was built to handle rough terrains with heavy payloads. With this truck, Dodge introduced a heavy duty cab, sturdy frame, and a body that could sustain rough and tough use. Dodge’s innovation in design further paved way for stronger and bigger trucks.

For a long time, steel was the core material that gave strength to the pickups. But with the passage of time, various manufacturers have moved towards different alloys to create stronger beds and suspensions. This was also imperative in order to reduce weight.

Today, the manufacturers have made many inventions and innovations to make pickup trucks the backbone of the small-scale transportation industry. The US pickup truck sales have gone through the roof only because of the timely technological innovations.

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