Shaving and taking care of one’s stubble is one of the most basic necessity every man has. Shaving, grooming and having a proper upkeep, keeping in mind hygiene and appearance, companies that provide products that aid men in their grooming routines and rituals, find themselves present in a market which is always growing and on demand. Just as it is always necessary to have products that help men groom themselves, it’s also the need of the hour for these companies to come up with products that are new age, something which the current generation would not have even imagined of.

Gillette, a company based out of Boston, Massachusetts is a grooming products giant that has been in the market since 1901. The best a man can get is the motto and the tagline that drives the company to give what best can be provided to their customers. The company started its tenure, over a century ago, keeping in mind that men needed someone to guide them how to groom themselves well and what products to use to do it. Apart from being a company that strives to keep interesting with new products, Gillette has also been a front-runner in making high-grade products like razor blades and shaving accessories like cream or gel affordable to a huge extent.

Keeping the trend of making quality products affordable to the common public, companies device various ways to make sure that the best of deals and packages reach the customers with the least amount of hassle and with much ease. The idea introduced to the American market with the concept of coupons have made the step of making one product or even brand more affordable a million times easier. By definition, a coupon is a piece of paper that enables the proprietor of the coupon to purchase a product under the brand name that the coupon belongs to, against a pre-decided rebate on the specific product or a pre-decided deal which might give a corresponding product free of cost with what the customer is originally purchasing. The system of coupons has been present in the American market for a very long time; that being said, it has evolved many folds depending on what kind of the company the coupon belongs to. Companies like Gillette, who have been in the business for over a century, have seen all the shifts in trend and all the apparatus created by modern business units to accelerate growth and overall sales. There once was a time when Gillette was one of the very first companies to introduce razor coupons through well-known newspapers all over the country.

The kind of product Gillette manufactures, is a kind that will never be less in demand or have a shift from interest points of its customers. Men’s grooming, shaving to be precise, is a daily routine, and men almost can’t survive without it. Unless one on intends to have the looks of a cave man, all men have to resort to quality brands for all the different products they need to keep their stubble in shape and clean. Gillette, being one of the most established names in the market, is certainly the first choice of almost every man when they walk down the personal grooming aisle in a mall or a shop.

The two facts explained above, i.e., the brand is well-known and the drive the company has in it to make their products available in the best price possible, has enabled Gillette to continue focusing a dedicated amount of their marketing energy on razor coupons. From the black-and-white days of showcasing their razor coupons in print media, which includes even magazines apart from the mundane newspapers, Gillette has followed the trend the business has provided by spreading their razor coupons to their regular customers whom they have been serving for generations through post mail, the world wide web email and social media platforms such as their representative page and channel.

The benefit of coupons here is not just restricted to the customer or the client, in showcasing their products, both new and old in magnitude through coupons, massively helps the company as a whole and the specific line of product or product to be endorsed in the best way possible. Products such as razor blades can be purchased in bulk and stored for use safely without having the worry for it to perish. Majority of the razor coupons seen in media from Gillette are ones providing massive discounts for products if they are purchased in sizeable quantities. This strategy works best with the interests of the consumer and the manufacturer.

Time and again, the analysis done by business stalwarts as to how important role coupons play a part has proved to increase the overall footprint and market reach of razor companies like Gillette.